So far, Dr Pepper, in a partnership brokered by Code and Theory, is the first brand to jump on board with branded GIFs as PopKey’s first advertiser. PopKey has had a few problems so far, with most complaints targeted at being forced to share personal information to the app and the PopKey watermark on every GIF, but it’s likely that GIF messaging is going to be extremely popular once more people adopt the iPhone 6 and iOS 8.
POPKEY APP FULL
Apps like PopKey are using the feature to make sending GIFs via iMessage as easy as sending Emojis, thanks to a keyboard full of commonly used GIFs and favorites you can upload yourself. With the release of iOS 8’s customizable keyboard feature, GIFs may soon become even more prevalent in our daily communication.
Secondly, I wanted to show that a brand can play a central role in a viral GIF-as long as that GIF is done right. Watch the anchors’ faces as it cuts away: You can see their confusion and disgust as they see what’s transpiring behind them on the monitors, the sudden realization that they’ve just become bystanders of a sure-fire meme. First off, I want to make the point that GIFs are a wonderful thing. You’re probably wondering where I’m going with this. So many questions are left unanswered here: How quickly was he able to get to a shower? How nasty does your hair feel after getting soaked with Dr Pepper? Why didn’t ESPN cut away faster? Was this all just an ingenious guerrilla marketing stunt? Considering the hilarity, does it even matter? Sorry… Give me a second to recover from that GIF.
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